Brrrr as its gearing up to summer and we know that means lollies, ice cream sun tan cream and cold beer after a sail I remember we are also going to be treated this summer to the re launch of Woolies. Call it ‘Woolies greatest hits’ if you like.
Highstreeters have always worked in forms of retail including e-tail despite our name and this purchase and re launch is one to watch. I believe there is enough latent desire in the brand for this to work. Just see their site and the number of blog comments already.
If they stick to their knitting and sell what sells online (and Shop Direct Group the new owners should know) then I think it will not only work but thrive. I do not believe they have saved many jobs but then again if it sustains a proud brand and satisfies consumers needs then we are all for it.
Checkout their web and the Woolies Radio. http://www.last.fm/user/Radio_Woolies/library/playlists/2rpbd_my_first_single
